PATRIOT LEAGUE, JMI SPORTS SIGN 10-YEAR MARKETING RIGHTS AGREEMENT

CENTER VALLEY, Pa. (January 30, 2020) – The Patriot League announced Thursday a 10-year marketing rights agreement with JMI Sports that will run through the 2029-30 academic year. This collaboration, which begins July 1, 2020, will boost the League’s energies to provide exceptional student-athlete experiences and support for its 24 NCAA Division I sponsored sports.

JMI Sports is a full-service collegiate marketing firm providing the highest quality management of athletics multimedia rights. In the process of generating significant new revenues for the Patriot League, JMI Sports will assist in strengthening the Patriot League brand and expanding its fan base across the nation.

The Patriot League joins an impressive list of elite partnerships, including Clemson University, the University of Kentucky, the Ivy League, the Mid-American Conference, the Mountain West Conference, the University of Pennsylvania, the University of Pittsburgh, Harvard University and joint-venture properties of the University of Georgia and Columbia University (with Learfield/ IMG College), as well as the University of Notre Dame (with Legends).

“I am pleased to announce the Patriot League has selected JMI Sports to manage the League’s marketing rights,” said Patriot League commissioner Jennifer Heppel. “This is an exciting partnership for the Patriot League as JMI Sports is uniquely positioned to create sponsorship opportunities that align with our values.  We look forward to working with Erik Judson, Tom Stultz and JMI Sports, which is one of the nation’s premier sports marketing firms.”
“We are honored to have been selected as the Patriot League’s marketing partner,” said Erik Judson, CEO of JMI Sports. “We believe the Patriot League’s impressive membership provides many unique opportunities for sponsors to engage with tremendous brands and an extraordinary alumni base.”