University of San Diego Athletics Selects JMI Sports as Exclusive Multimedia Rights Partner

New partnership signals a bold move for USD Athletics to strategically elevate the Toreros brand in San Diego and beyond

San Diego, CA (April 25, 2025) – The University of San Diego (USD) and JMI Sports are proud to announce a new multimedia rights partnership, beginning immediately and running through the 2028-29 season. The long-term agreement between USD and JMI Sports marks a significant milestone for USD Athletics, enabling the university to enhance its presence across multimedia platforms while fostering deeper connections with fans, alumni and the local San Diego community.

By working with a nationally recognized partner headquartered in San Diego, USD Athletics aims to drive revenue, expand sponsorship opportunities and deliver an unparalleled experience for student-athletes and stakeholders alike. JMI Sports, a San Diego-based leader in media rights and venue development, will leverage its proven expertise to create innovative solutions that elevate not only USD Athletics, but the entire university community, including local activation programs, expanded sponsorship opportunities and cutting-edge multimedia strategies.

“This first-of-its-kind relationship for USD Athletics is focused on creating community activation, which will enable more partnerships and expand our collaborations with local brand entities,” said Kimya Massey, Associate Vice President and Executive Director of Athletics at the University of San Diego. “This not only drives revenue growth but also allows us to further invest in the student-athlete experience.”

This partnership comes at an optimal time, as USD opens the naming rights for Torero Stadium for the first time in school history. This iconic venue, which not only serves as the home of USD’s athletic teams but also hosts two professional sports teams—the San Diego Legion of Major League Rugby and the California Redwoods of the Premier Lacrosse League—will now offer a unique opportunity for companies and organizations to align their brands with a prominent, multifaceted sports venue in San Diego.

“As a San Diego-founded company, we are especially proud to partner with the University of San Diego and support the growth of Torero Athletics,” said Erik Judson, CEO at JMI Sports. “This partnership is a natural fit not only because of our deep understanding of the evolving collegiate sports landscape, but also because of our unique connection to the San Diego market. USD plays a special role in the San Diego sports ecosystem, and we are excited to help elevate their brand and create new opportunities for fans, student-athletes and the entire university community.”

This collaboration solidifies JMI Sports as the exclusive multimedia rights partner for the city’s top three universities, as USD joins SDSU and UC San Diego on the list of JMI Sports’ partners, further uniting the region in its pursuit of collegiate sports excellence.

“JMI Sports, a nationally respected sports marketing and sponsorship organization with local roots, has partnered with brands big and small across multiple conferences and time zones, and we’re excited to work with them here in San Diego,” continued Massey. “They understand this community deeply and are committed to supporting it through sports. There’s no one better in the sports marketing and multimedia realm to help us navigate this evolving landscape.”

Founded in 2006 in San Diego, JMI Sports has been at the forefront of creating innovative sports sponsorships and brings its extensive multimedia expertise to the partnership. The team currently represents a number of premier collegiate universities, including UCLA, University of Utah, University of Kentucky, University of Pittsburgh and University of Georgia, among others. 

For more information on the University of San Diego, please visit https://usdtoreros.com/ or @USDToreros across social media.

For more information on JMI Sports, a leading media rights and venue development company dedicated to transformative partnerships, please visit jmisports.com.

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ABOUT USD ATHLETICS

Strengthened by the Catholic intellectual tradition, USD Athletics is dedicated to the holistic development of student-athletes, fostering excellence both in competition and in the classroom. With a commitment to leadership, integrity, and service, USD Athletics provides opportunities for student-athletes to thrive on and off the field, while contributing to the university’s mission of confronting humanity’s challenges through peace and justice. USD sponsors 17 NCAA Division I athletic programs, competing in the West Coast Conference, the Pioneer Football League, and the Big West Conference, and is known for cultivating both athletic success and academic achievement.

ABOUT JMI SPORTS

JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.

JMI Sports’ signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Utah, UCLA, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, Columbia University, San Diego State University, University of California at San Diego, and joint-venture properties of the University of Georgia (with Learfield), and University of Notre Dame (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League and the Atlantic 10, and serves as third-party sales representation for premier sports properties, venues, and events including the Breeders’ Cup, Rupp Arena at Central Bank Center, the Rose Bowl, and the Penn Relays.

JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.

To learn more, please visit www.jmisports.com.